All started in 1975
Loïc David, some call him the big cheese, but not because of his feet! In the 1970s he was sent to the US to be an ambassador for the brand TRAPPEUR. He was determined to see to it that French ski boots became more comfortable than the American competition, which at the time, were leading the way in a booming market place. On his wanderings, while on a beach in Hawaii, he caught sight of a footprint in the sand and that gave him the ingenious idea of creating an insole that would be moulded directly to the shape of the foot resting on it.
Loïc David had the idea but no equipment to try it out on. No problem! He had to make do with an oven dish from the kitchen to mould his first insoles. A memorable first step, which a bunch of top athletes also took!
Joining forces with two accomplices, Jacques Martin and Gabriel Pellicot, he soon started up SIDAS.