Sidas: eliminate foot pain with the secret to comfortable shoes.

In the shoes of Juliette Willmann, french women's freerider Community

For her second year on the Freeride World Tour, Juliette Willmann, the rising star of French freeriding, is aiming for the top. With talent, flair and new insoles.

Maurice Manificat, best french cross-country skier Community

Benoit Valentin, one of the French freestyle halfpipe skiing specialists Community

Having won a freestyle Crystal Globe at the age of 18 and placing second in the 2016 World Cup standings, Ben Valentin is one of the 10 best halfpipe skiers in the world.

Marie Dorin-Habert is a quintuple biathlon world champion Community

Quintuple biathlon world champion, Marie Dorin-Habert from the Dauphiné region of France naturally took on the role of leader of the French women’s biathlon team.

Marie Bochet, the greatest French paralympic skier Community

Truly an ambassador of French paralympic skiing, Marie Bochet won four gold medals at the Sochi Olympic games in 2014 and she was a 15-time medallist at the World championships.

Sidas

The Foot Company

In 1975, Sidas was established by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to provide more sensation and reduce discomfort inside ski boots. Not having specialised tools to hand, they moulded their first insoles with an oven dish and a cushion! The venture was a success, and so began the company’s long history! Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also other sports such as running, outdoor sports and cycling, and for everyday footwear too. Ten years later, in 1985, Sidas turned its attention to a new market: medical. Using Sidas technology, the company founded the Podiatech brand, offering approved foot professionals solutions for their patients’ feet. For 40 years, Sidas’ growth has been assured by its commitment in different areas: Innovation, Passion and performance, Commitment. Sidas provides solutions for every type of foot and every sport, every day

The feet specialist

Sidas